The talented Paul March has made a name for himself in make-up, carving a niche in the industry. A veteran make-up artist (MUA), he talks about his unexpected start and gives brides some useful tips for their big day.
Flair: Was make-up always something you saw yourself getting into?
Paul March: Actually, my girlfriend at the time wanted some advice on her skincare, so I went by Face Place to inquire. When I was leaving, Mrs Hall stopped me and asked when I was coming to class – her make-up class. I responded with, “Real men don’t do make-up.” She was disappointed but we chatted for about 45 minutes afterwards. I couldn’t stop thinking about it. I called my brother overseas and said, “I know if I do this, they are going to call me names.” But my mother raised three men, and I learned that “it’s not what they call you but what you respond to”. You must know who you are. By the third class, my creativity started to shine, and I developed a deep bond with Mrs Hall, whom I affectionately referred to as mom. Later, I branched out to Pulse Modelling Agency, where I worked my way up to head make-up artist.
Did you face any challenges when entering the sector?
Yes, it was difficult to break into the industry. You’re seen as competition, and very few people try to assist you. So, I had to kick down the door. These days, because of what I went through, I try to help younger MUAs establish themselves. I bring them to the different make-up tents I operate at parties, where they gain exposure working on different skin types and ethnicities, building their contacts and network. I also provide advice on products to remain competitive.
How did you establish yourself?
When I started, I did a lot of free work. After a while, I made connections with different brands. Going to Pulse also helped propel my career. I have worked with several celebrities, edited Caribbean Fashion Week, and worked with various pageants such as Miss Jamaica World and Miss Jamaica Universe (now Miss Universe Jamaica).
What is your key to creating a lasting and non-transferable look?
Usually, high-end products last longer as they blend easily with the bride’s features. Some brands that work well are Giorgio Armani, Make Up For Ever, Smashbox, and NARS. Setting sprays and primers also help. Matching the bride’s undertone is essential because not all brands suit everyone.
Do you recommend that brides do a consultation before their big day?
Yes. We do a full face to see what she likes, the colours that best suit her, and to reduce anxiety by getting to know each other. It ensures there are no surprises on their day. Being a man, I know how to balance expectations for both the bride and the groom.
Do you see yourself in a particular niche?
I try to keep myself as versatile as possible. I don’t limit myself in any way, so I have a diverse clientèle, ranging from age 12 to 84.
What advice do you have for those coming up in the industry, especially men?
Don’t listen to people – they’re going to call you names. Believe in yourself, be determined and focused, learn as much as you can, and do your best. Networking is key to market yourself. Don’t limit yourself to one type of make-up – be flexible.
What can we expect from you in the future?
I will continue positioning myself to network with new clients and provide exceptional make-up services. You can find me at Liguanea Drug and Garden, where I offer make-up consultations, eyebrow threading, tinting, and more.
